The Sun Audience Graph • Social Signal

The top 10 neighbors span five distinct subcategories — News Publishers, Tech Personalities, Professionals, Activism, and Technology — with no single kind dominating, which is the defining feature of a broad audience shape.

Similarity here measures how closely two entities' audience compositions resemble each other. Sky News leads at 0.82, followed by Bibop Gresta (Tech Personalities, 0.79) and Change.org (Activism, 0.79). AOL (Technology, 0.78) and Sky News Breaking (0.78) round out the top five. That the second- and third-closest neighbors are a tech personality and an activism platform — not fellow news publishers — signals that The Sun's audience shape is not simply "news reader." Four of the top 10 are News Publishers (Sky News, Sky News Breaking, Daily Mirror at 0.76, Yahoo News at 0.75), but the remaining six span Professionals (Cammi Pham at 0.77, Harjinder Singh Kukreja at 0.76), Activism, Technology, and a TV Channel (Channel 4 News at 0.75). The cross-kind presence is substantial enough that the audience cannot be characterized as belonging to news alone.

The broad shape reflects an audience that overlaps meaningfully with a wide range of entity types, rather than clustering tightly around any single one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thesun

{ "handle": "thesun", "title": "The Sun", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "thesun", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "skynews", "title": "Sky News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8177, "drivers": [ "K02", "Q01", "A02", "Q02", "L02" ] }, { "handle": "bibopggresta", "title": "Bibop Gresta", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.79, "drivers": [ "Q02", "K02", "E02", "L02", "Q08" ] }, { "handle": "change", "title": "Change.org", "category": "Organizations", "subcategory": "Activism", "similarity": 0.7869, "drivers": [ "Q01", "A02", "I01", "Q02", "E02" ] }, { "handle": "aol", "title": "AOL", "category": "Brands", "subcategory": "Technology", "similarity": 0.7816, "drivers": [ "K02", "Q01", "Q02", "A02", "E02" ] }, { "handle": "skynewsbreak", "title": "Sky News Breaking", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7751, "drivers": [ "K02", "Q01", "A02", "Q02", "L02" ] }, { "handle": "cammipham", "title": "Cammi Pham", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7663, "drivers": [ "Q02", "E02", "Q07", "Q01", "A02" ] }, { "handle": "dailymirror", "title": "Daily Mirror", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7632, "drivers": [ "Q02", "Q01", "L02", "Q06", "A02" ] }, { "handle": "singhlions", "title": "Harjinder Singh Kukreja", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7623, "drivers": [ "K02", "Q01", "L02", "Q02", "I01" ] }, { "handle": "channel4news", "title": "Channel 4 News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7545, "drivers": [ "A02", "Q01", "Q02", "I01", "E02" ] }, { "handle": "yahoonews", "title": "Yahoo News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7525, "drivers": [ "Q02", "Q01", "A02", "E02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thesun

The Sun

Nearest neighbors by audience shape

Raw data