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The Takeaway

Marketing Channels
Podcasts and Radio
Playground →Docs

The Takeaway's top 10 neighbors span magazines, websites, news publishers, journalists, and authors — a mixed-subcategory cluster with no single dominant kind and no standout score separating any one neighbor from the rest.

The shape is flat: scores run from 0.97 (Salon) at the top down to 0.97 (Slate, 0.97), Anand Giridharadas (0.97), Mediabistro (0.97), and Gloria Steinem (0.97), with The Atlantic (0.97), The Atlantic: Ideas (0.97), Mother Jones (0.97), Jamelle Bouie (0.97), and Adam Serwer (0.97) rounding out the ten — a spread of less than one percentage point across all ten positions. By subcategory, the top 10 breaks down as: four Marketing Channels (two Magazines, one Website, one News Publisher), four Celebrities and Influencers (two Journalists, one Author, one Activist), and two more Marketing Channels entries. Journalists and magazine brands together account for the majority of the set. The center entity's own subcategory — Podcasts and Radio — does not appear among the top 10 neighbors; the nearest fellow podcast or radio property in the full data is On the Media, which sits just outside the top 10 at position 12 (0.96).

The flat, cross-kind shape suggests The Takeaway draws an audience whose composition aligns more closely with readers of long-form political magazines and followers of individual journalists than with listeners of other radio or podcast properties.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thetakeaway", "title": "The Takeaway", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "thetakeaway", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "salon", "title": "Salon", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9738, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9713, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "anandwrites", "title": "Anand Giridharadas", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9704, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "mediabistro", "title": "Mediabistro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9688, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "gloriasteinem", "title": "Gloria Steinem", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9686, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9674, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "theatlideas", "title": "The Atlantic: Ideas", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9668, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "motherjones", "title": "Mother Jones", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "jbouie", "title": "Jamelle Bouie", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.966, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "adamserwer", "title": "Adam Serwer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9651, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: