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The Tony Awards

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors for The Tony Awards form a tight cluster of theater media and New York cultural institutions — a composition that holds steady across a narrow similarity band from 0.99 down to 0.95.

The four highest-scoring neighbors are all theater-specific channels: Playbill (0.99), Broadway.com (0.99), BroadwayWorld (0.98), and TheaterMania (0.98). These are the only entities in the top 10 whose audiences are defined primarily by Broadway and live theater coverage. Below them, the cluster shifts toward broader New York cultural institutions: The New York Public Library (0.96), MoMA The Museum of Modern Art (0.96), and The Metropolitan Museum of Art (0.96) all appear, suggesting the audience overlaps substantially with museum and library-going publics. The Book of Mormon (0.96) is the only other Musicals-subcategory entity in the top 10. The remaining two neighbors — Lena Dunham (0.96) and Vulture (0.95) — represent an actor and a news publisher, respectively, rounding out a set that is otherwise dominated by media and institutions rather than individual celebrities.

No other TV Shows appear in the top 10, and the flat shape means no single neighbor pulls significantly ahead of the rest — the audience is defined by a consistent cultural profile rather than a single dominant overlap.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thetonyawards", "title": "The Tony Awards", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "thetonyawards", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "playbill", "title": "Playbill", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9879, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "broadwaycom", "title": "Broadway.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9855, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "broadwayworld", "title": "BroadwayWorld", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9844, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "theatermania", "title": "TheaterMania", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9789, "drivers": [ "I01", "A02", "G03", "G01", "E06" ] }, { "handle": "nypl", "title": "New York Public Library", "category": "Organizations", "subcategory": "Education", "similarity": 0.9629, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "bookofmormon", "title": "The Book Of Mormon", "category": "Brands", "subcategory": "Musicals", "similarity": 0.9608, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "museummodernart", "title": "MoMA The Museum of Modern Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9569, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "metmuseum", "title": "The Metropolitan Museum of Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9563, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "lenadunham", "title": "Lena Dunham", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9552, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9544, "drivers": [ "A02", "I01", "G01", "G03", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: