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The Undefeated

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for The Undefeated span non-profits, academics, journalists, news publishers, and a TV personality — a cross-kind mix with no single subcategory dominating, and scores compressed into a narrow band from 0.97 down to 0.95.

Similarity here measures how closely another entity's audience composition matches The Undefeated's. The highest score belongs to NAACP at 0.97, followed closely by The Root at 0.97 and Marc Lamont Hill at 0.97 — the latter two representing a News Publisher and an Academic, respectively. Cornel West (Academic, 0.96) and Jemele Hill (Journalist, 0.95) round out the top five. The only other Website in the top 10 is Blavity News at 0.95, making The Undefeated's own subcategory a minority presence among its nearest neighbors. Academics account for three of the top ten — Marc Lamont Hill, Cornel West, and Melissa Harris-Perry — alongside two Journalists (Jemele Hill and Ben Crump, the latter classified as a Professional), one Non-Profit, one News Publisher, one TV Personality (Shonda Rhimes), one Blog (Black Girl Nerds), and one Website. The flat shape reflects this: no single neighbor or subcategory pulls away from the pack.

The overall picture is an audience whose shape is defined less by media consumption than by a consistent orientation toward academics, advocates, and civic voices — with peer media properties present but not dominant.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theundefeated", "title": "The Undefeated", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "theundefeated", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "naacp", "title": "NAACP", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9725, "drivers": [ "E02", "Q04", "Q02", "G03", "I01" ] }, { "handle": "theroot", "title": "The Root", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9688, "drivers": [ "E02", "Q04", "Q02", "G03", "I01" ] }, { "handle": "marclamonthill", "title": "Marc Lamont Hill", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9666, "drivers": [ "E02", "Q04", "Q02", "G03", "I01" ] }, { "handle": "cornelwest", "title": "Cornel West", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.963, "drivers": [ "E02", "Q04", "Q02", "G03", "I01" ] }, { "handle": "jemelehill", "title": "Jemele Hill", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9546, "drivers": [ "E02", "Q04", "Q02", "O04", "G03" ] }, { "handle": "attorneycrump", "title": "Ben Crump", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9541, "drivers": [ "E02", "Q04", "Q02", "G03", "O04" ] }, { "handle": "mharrisperry", "title": "Melissa Harris-Perry", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9504, "drivers": [ "E02", "Q04", "Q02", "G03", "I01" ] }, { "handle": "shondarhimes", "title": "Shonda Rhimes", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9489, "drivers": [ "E02", "Q04", "Q02", "G03", "I01" ] }, { "handle": "blackgirlnerds", "title": "Black Girl Nerds", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.948, "drivers": [ "E02", "Q04", "Q02", "I01", "G03" ] }, { "handle": "blavity", "title": "Blavity News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9477, "drivers": [ "E02", "Q04", "Q02", "G03", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: