Share

The Week

Marketing Channels
Magazines
Playground →Docs

The Week's nearest audiences are dominated by journalists — individual reporters and columnists rather than publications — with the top 10 neighbors spanning a tight similarity band from 0.97 to 0.96.

Similarity here measures how closely two entities' audiences resemble each other in composition. Across the top 10, eight of the ten neighbors carry the subcategory Journalists: Ronan Farrow (0.97), Glenn Thrush (0.97), Maggie Haberman (0.97), John Dickerson (0.97), Jacob Soboroff (0.97), Brian Stelter (0.97), Judd Legum (0.97), and Ezra Klein (0.97). The two exceptions are Ben Rhodes, a Government Official (0.97), and The Daily Beast, a News Publisher (0.97). No other magazine appears in the top 10; theSkimm and The Atlantic show up just outside this window in the broader neighbor set. The shape is flat: scores compress into a 0.0061-point range, with no single neighbor pulling significantly ahead of the rest. This is a same-kind-adjacent pattern — The Week is a magazine whose nearest audiences belong almost entirely to individual journalists, not to other publications, suggesting the audience treats the outlet as part of a broader political-media news-following cluster rather than a magazine-reading one.

The flat, journalist-heavy cluster indicates an audience that follows political media figures as individuals, with The Week sitting inside that same orbit.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theweek", "title": "The Week", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "theweek", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ronanfarrow", "title": "Ronan Farrow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9736, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "glennthrush", "title": "Glenn Thrush", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9698, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "brhodes", "title": "Ben Rhodes", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9697, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9696, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "maggienyt", "title": "Maggie Haberman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9695, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "jdickerson", "title": "John Dickerson", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "jacobsoboroff", "title": "Jacob Soboroff", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "brianstelter", "title": "Brian Stelter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "juddlegum", "title": "Judd Legum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9683, "drivers": [ "A02", "G01", "G03", "I01", "J01" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9675, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: