This Morning Audience Graph • Social Signal

LADbible (0.84) and ITV (0.84) form two near-equal peaks in This Morning's top 10 — a website and a TV channel pulling almost identical audience shapes, with no single dominant neighbor.

Similarity here measures how closely two entities' audiences resemble each other in composition. The two-peak structure means This Morning's audience doesn't consolidate around one kind of entity; it bridges a digital media cluster and a broadcast television cluster simultaneously. LADbible at 0.84 represents the website/digital-publisher end; ITV at 0.84 anchors the TV channel end. Below them, Love Island (0.78) and talkSPORT (0.75) extend the pattern — one fellow TV Show, one Podcasts and Radio entry — before the scores step down to Match of the Day (0.69) and BBC Radio 5 Live (0.69). The remaining top-10 positions are held by BBC One (0.66, TV Channels), SPORTbible (0.66, News Publishers), Jimmy Carr (0.65, Comedians), and U.S. Coast Guard (0.63, Government). That last entry is the structural outlier: nine of the ten neighbors are UK media properties or a UK comedian, making the U.S. Government entity a notable anomaly at the edge of the cluster. Within the top 10, two neighbors share This Morning's own TV Shows subcategory — Love Island and Match of the Day — while the majority are TV Channels, Podcasts and Radio, and adjacent media kinds.

The overall shape is an audience that sits at the intersection of mainstream British broadcast and high-reach digital media, with sports-adjacent radio and news publishers filling out the mid-range.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thismorning

{ "handle": "thismorning", "title": "This Morning", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "thismorning", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "ladbible", "title": "LADbible", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8406, "drivers": [ "F04", "L01", "A06", "I02", "Q02" ] }, { "handle": "itv", "title": "ITV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8364, "drivers": [ "F04", "L01", "N03", "J05", "Q02" ] }, { "handle": "loveisland", "title": "Love Island", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7788, "drivers": [ "F04", "N03", "L01", "E03", "Q02" ] }, { "handle": "talksport", "title": "talkSPORT", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.753, "drivers": [ "F04", "L01", "N03", "K02", "Q02" ] }, { "handle": "bbcmotd", "title": "Match of the Day", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.694, "drivers": [ "F04", "L01", "N03", "Q02", "J05" ] }, { "handle": "bbc5live", "title": "BBC Radio 5 Live", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.6856, "drivers": [ "F04", "L01", "J05", "N03", "A06" ] }, { "handle": "bbcone", "title": "BBC One", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6644, "drivers": [ "F04", "N03", "L01", "J05", "K01" ] }, { "handle": "sportbible", "title": "SPORTbible", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.661, "drivers": [ "F04", "N03", "L01", "K02", "I02" ] }, { "handle": "jimmycarr", "title": "Jimmy Carr", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6455, "drivers": [ "F04", "L01", "J05", "Q02", "I02" ] }, { "handle": "uscg", "title": "U.S. Coast Guard", "category": "Organizations", "subcategory": "Government", "similarity": 0.6314, "drivers": [ "F04", "J05", "N03", "K01", "K02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thismorning

This Morning

Nearest neighbors by audience shape

Raw data