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This Week

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors for This Week span a tight similarity band — from 60 Minutes at 0.93 down to Newsweek at 0.91 — with no single neighbor pulling clearly ahead of the rest. That compressed range is the defining structural feature of this audience.

The composition of those ten neighbors is consistently broadcast and cable news. Three are TV shows: 60 Minutes (0.93), The Situation Room (0.91), and CBS This Morning (0.91). Two are TV channels — MSNBC (0.92) and ABC News Politics (0.92) — and two are news publishers: NBC News (0.92) and CBS Breaking News (0.91). The remaining two neighbors are journalists: George Stephanopoulos (0.92) and Diane Sawyer (0.91). Newsweek (0.91) is the lone magazine in the set. No politicians, political organizations, or non-news entities appear in the top 10.

Three of the ten neighbors share This Week's own subcategory of TV Shows, but the broader pattern is cross-format: the audience shape aligns equally with TV channels, news publishers, and individual journalists — all operating within the same broadcast news ecosystem. The flat distribution across these subcategories suggests an audience defined less by any single format than by a consistent orientation toward televised political news coverage.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thisweekabc", "title": "This Week", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "thisweekabc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "60minutes", "title": "60 Minutes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.927, "drivers": [ "A02", "G01", "G03", "J02", "A01" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9219, "drivers": [ "A02", "G01", "N03", "G03", "J02" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9194, "drivers": [ "A02", "G01", "N03", "G03", "J02" ] }, { "handle": "abcpolitics", "title": "ABC News Politics", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9172, "drivers": [ "A02", "G01", "G03", "J02", "K02" ] }, { "handle": "gstephanopoulos", "title": "George Stephanopoulos", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9167, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "cnnsitroom", "title": "The Situation Room", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9145, "drivers": [ "A02", "G01", "E02", "J02", "G03" ] }, { "handle": "dianesawyer", "title": "Diane Sawyer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9134, "drivers": [ "A02", "G01", "J02", "G03", "K02" ] }, { "handle": "cbsthismorning", "title": "CBS This Morning", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9123, "drivers": [ "A02", "N03", "G01", "J02", "G03" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9121, "drivers": [ "A02", "G01", "G03", "J02", "N03" ] }, { "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9121, "drivers": [ "A02", "G01", "G03", "N03", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: