Thrillist Audience Graph • Social Signal

Thrillist's top 10 nearest neighbors span five distinct subcategories — Websites, Magazines, B2B brands, News Publishers, and Blogs — with no single type dominating and scores compressed into a narrow band from 0.97 to 0.97.

The shape is flat: Ogilvy (0.97) leads by the thinnest margin over Eater (0.97), Elite Daily (0.97), Warby Parker (0.97), and DesignObserver (0.97), with the remaining five — Adweek, BuzzFeed, Pentagram Design, VICE News, and Mashable — all sitting within 0.007 of the top. No neighbor pulls away from the pack. The most structurally notable feature is the presence of three B2B brands — Ogilvy, Pentagram Design, and Wieden+Kennedy (just outside the top 10) — alongside digital media properties like Eater and BuzzFeed. Within the top 10 specifically, Ogilvy and Pentagram Design are the two B2B entries; the remaining eight are Marketing Channels across Websites, Magazines, and News Publishers. DesignObserver is the only other Blog in the top 10, matching Thrillist's own subcategory.

The cross-kind presence of B2B agencies alongside consumer-facing digital media is the defining structural note: Thrillist's audience shape sits at an intersection where creative-industry professionals and digitally engaged general readers overlap, producing a neighbor set that mixes trade and consumer publishing without resolving cleanly into either.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thrillist

{ "handle": "thrillist", "title": "Thrillist", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "thrillist", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ogilvy", "title": "Ogilvy", "category": "Brands", "subcategory": "B2B", "similarity": 0.9737, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9713, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "elitedaily", "title": "Elite Daily", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9705, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "warbyparker", "title": "Warby Parker", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9691, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "designobserver", "title": "DesignObserver", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9689, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "adweek", "title": "Adweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9686, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "buzzfeed", "title": "BuzzFeed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9686, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "pentagram", "title": "Pentagram Design", "category": "Brands", "subcategory": "B2B", "similarity": 0.9676, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.967, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9666, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thrillist

Thrillist

Nearest neighbors by audience shape

Raw data