Tim Hortons Audience Graph • Social Signal

Tim Hortons' top 10 nearest neighbors are a mix of regional sports teams, grocery and convenience retail, and individual athletes — with no single entity pulling far ahead of the rest. Similarity scores run from 0.88 at the top down to 0.83 at position 10, a narrow band that defines the flat shape.

Giant Eagle leads at 0.88, the only general grocery store in the top 10. Three sports teams follow in close succession: Detroit Red Wings (0.87), Cleveland Browns (0.87), and Detroit Tigers (0.86) — all subcategorized as Sports Teams. Speedy Cafe, a gas station, sits at 0.86, and Cleveland Indians (0.86) extend the sports-team cluster. Athletes Ryan Shazier (0.85) and James Harrison (0.84) — both NFL-connected — round out the lower end of the top 10, alongside destination brand Cedar Point (0.85) and McNeil (0.83).

Tallying the subcategories: four of the top 10 are Sports Teams, two are Athletes, one is a General Grocery Store, one is a Gas Station, one is a Destination, and one is Miscellaneous. No other QSR — Tim Hortons' own subcategory — appears in the top 10. The dominant pull is regional Midwest and Great Lakes sports fandom, with grocery and convenience retail filling the remaining slots. The pattern points to an audience defined less by food-service habits and more by a specific regional sports-and-everyday-errand profile concentrated around Ohio, Michigan, and western Pennsylvania.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/tim-hortons

{ "handle": "tim-hortons", "title": "Tim Hortons", "category": "Restaurants & Eateries", "subcategory": "QSR", "resolved": "tim-hortons", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "giant-eagle", "title": "Giant Eagle", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.8821, "drivers": [ "D03", "K03", "N03", "J02", "P02" ] }, { "handle": "detroitredwings", "title": "Detroit Red Wings", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.871, "drivers": [ "D03", "O04", "F03", "O02", "P02" ] }, { "handle": "browns", "title": "Cleveland Browns", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8708, "drivers": [ "D03", "O02", "F03", "O01", "P02" ] }, { "handle": "tigers", "title": "Detroit Tigers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8607, "drivers": [ "D03", "O04", "F03", "O02", "L02" ] }, { "handle": "speedy-cafe", "title": "Speedy Cafe", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "similarity": 0.8582, "drivers": [ "O02", "D03", "N03", "J02", "P02" ] }, { "handle": "indians", "title": "Cleveland Indians", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8566, "drivers": [ "D03", "F03", "O02", "O01", "P02" ] }, { "handle": "ryanshazier", "title": "Ryan Shazier", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8541, "drivers": [ "D03", "O01", "O02", "J02", "I01" ] }, { "handle": "cedarpoint", "title": "Cedar Point", "category": "Brands", "subcategory": "Destinations", "similarity": 0.849, "drivers": [ "D03", "F03", "O02", "O03", "L02" ] }, { "handle": "jharrison9292", "title": "James Harrison", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8442, "drivers": [ "D03", "O01", "O02", "J02", "I01" ] }, { "handle": "reflog_18", "title": "McNeil", "category": "Miscellaneous", "subcategory": "Miscellaneous", "similarity": 0.8346, "drivers": [ "D03", "F03", "O02", "N03", "P02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/tim-hortons

Tim Hortons

Nearest neighbors by audience shape

Raw data