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Times Higher Education

Marketing Channels
News Publishers
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Times Higher Education's top 10 neighbors span five distinct subcategories — Podcasts and Radio, News Publishers, Magazines, Activism, and Research Organizations — with no single type dominating and scores compressed into a narrow band from 0.86 to 0.90. That flat distribution is the structural finding: no one neighbor pulls away from the pack.

The four highest-scoring neighbors are NPR Science Desk (0.90), Inside Higher Ed (0.90), The Chronicle of Higher Education (0.90), and March For Science (0.89). Two of those — Inside Higher Ed and The Chronicle — share Times Higher Education's own News Publishers or adjacent editorial subcategory, making them the clearest same-kind matches in the set. The other two are a science-focused radio desk and a science advocacy organization, pointing toward a research and science-literacy thread running through the audience. National Science Foundation (0.89) reinforces that thread as a Research Organization. Rounding out the top 10 are Up First (0.87), Science Friday (0.87), AP Stylebook (0.87), Science Magazine (0.86), and Tamara Keith (0.86) — the lone individual in the group, a journalist, and the only Celebrities and Influencers entry in the top 10.

The overall shape is an audience that sits at the intersection of higher-education publishing and public-radio science coverage, with no single neighbor strong enough to define it alone.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "timeshighered", "title": "Times Higher Education", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "timeshighered", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nprscience", "title": "NPR Science Desk", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9044, "drivers": [ "H04", "G03", "G01", "A02", "N03" ] }, { "handle": "insidehighered", "title": "Inside Higher Ed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.898, "drivers": [ "H04", "G03", "H01", "A02", "G01" ] }, { "handle": "chronicle", "title": "The Chronicle of Higher Education", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8979, "drivers": [ "H04", "G03", "H01", "A02", "G01" ] }, { "handle": "marchforscience", "title": "March For Science", "category": "Organizations", "subcategory": "Activism", "similarity": 0.8932, "drivers": [ "G03", "G01", "A02", "H04", "N03" ] }, { "handle": "nsf", "title": "National Science Foundation", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.8912, "drivers": [ "H04", "G03", "A02", "G01", "H01" ] }, { "handle": "upfirst", "title": "Up First", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8726, "drivers": [ "H04", "G03", "G01", "A02", "N03" ] }, { "handle": "scifri", "title": "Science Friday", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8712, "drivers": [ "H04", "G03", "G01", "A02", "H01" ] }, { "handle": "apstylebook", "title": "AP Stylebook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8665, "drivers": [ "H04", "G03", "G01", "H02", "A02" ] }, { "handle": "sciencemagazine", "title": "Science Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8636, "drivers": [ "H04", "G03", "G01", "A02", "J01" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.86, "drivers": [ "G03", "G01", "A02", "H04", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: