Playground →
The Buffalo Bills sit at the top of Tim Hortons' neighbor set with a similarity of 0.85 — the strongest pull in the top 10, and a cross-kind signal worth noting for a restaurant brand. No other restaurant appears anywhere in the top 10.
The shape is broad: scores descend gradually from 0.85 down to 0.70, with no sharp drop-off after the first neighbor. The cluster is dominated by sports-adjacent entities. DraftKings (0.76) and FanDuel (0.73) are both classified as Sports brands; Zach Boychuk (0.75) and NBC Sports EDGE Betting (0.75) round out the top five. Further down, Mike Tomlin (0.72), March Madness TV (0.71), and DICK'S Sporting Goods (0.70) extend the same pattern. The subcategory tally across the top 10 breaks down as: Sports brands (2), Athletes (1), Websites (1), Gas Stations (1), Professionals (1), TV Shows (1), Outdoors (1), Podcasts and Radio (1) — a spread, but with sports-oriented entities accounting for the majority of the set.
Speedway (0.74) is the one structural outlier — a gas station brand sitting inside a cluster otherwise defined by sports media, sports betting, and sports figures. Its presence alongside SiriusXM (0.70) suggests the audience also indexes toward on-the-go media consumption, though the sports thread remains the defining characteristic of the top 10.
The broad shape here means Tim Hortons' audience doesn't belong to a single tight niche — it overlaps meaningfully with a wide band of sports-engaged audiences rather than clustering tightly around any one entity or subcategory.
