Playground →
T.J.Maxx's top 10 neighbors span fashion brands, household cleaners, TV channels, TV shows, and a musician — no single category dominates, which is the defining structural fact here.
The shape is broad: scores run from 0.89 down to 0.82 with no sharp drop-off, and the neighbor set crosses five distinct subcategories. Marshalls (social) leads at 0.89, followed by Old Navy at 0.87 — both Fashion subcategory brands, making them the closest same-kind-adjacent neighbors. Clorox (Home, 0.86) is the first cross-kind entry, and it sits nearly as close as Old Navy, which signals that the audience overlap here is not driven by retail category alone. Lifetime (TV Channels, 0.85) and The Talk (TV Shows, 0.85) follow immediately, placing two television properties inside the top five. CeeLo Green (Musicians and Bands, 0.85) and Family Feud (TV Shows, 0.84) extend the cross-kind pattern further. Rounding out the top 10 are The Bold & The Beautiful (TV Shows, 0.82), JCPenney (social) (Department Stores, 0.82) — the only neighbor sharing T.J.Maxx's own subcategory — and Law and Order (TV Shows, 0.82).
Tallying the top 10: four are TV Shows or TV Channels, two are Fashion, one is Home, one is Department Stores, one is Musicians and Bands, and one is a separate Department Store. The audience that looks most like T.J.Maxx's is defined less by retail affinity than by a broad, cross-category consumer profile that connects value apparel, household staples, and mainstream television in roughly equal measure.
