TMZ Sports Audience Graph • Social Signal

Sports journalists dominate TMZ Sports' nearest audiences — seven of the top 10 neighbors by subcategory are Journalists, making this one of the most reporter-heavy similarity clusters in the data.

The shape is broad: scores run from 0.74 down to 0.68 with no single neighbor pulling far ahead of the rest. Rachel Nichols leads at 0.74, the one TV Personality in the top 10. Behind her, Yahoo Sports (0.72) and Yahoo Sports NBA (0.71) are the only other Websites or News Publishers in the set. From there, the cluster is almost entirely beat reporters and insiders: Taylor Twellman (0.70, Athletes) and Peter King (0.70) anchor the group, followed by Jason La Canfora (0.70), Albert Breer (0.69), Deadspin (0.69, Magazines), and Adrian Wojnarowski (0.68) — all Journalists except Deadspin. The tenth neighbor, DSW (Designer Shoe Warehouse) (0.68, Footwear), is the structural outlier: the only non-sports, non-media entity in the top 10, sitting at nearly the same score as the beat reporters around it.

TMZ Sports' audience shape is defined less by the outlet's own category — Websites — than by the reporters and insiders who cover the same beats, suggesting an audience that follows sports news through individual journalists as much as through destination sites.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/tmz_sports

{ "handle": "tmz_sports", "title": "TMZ Sports", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "tmz_sports", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "rachel__nichols", "title": "Rachel Nichols", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7357, "drivers": [ "N01", "M01", "N02", "P04", "K01" ] }, { "handle": "yahoosports", "title": "Yahoo Sports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7173, "drivers": [ "F04", "M01", "P06", "N02", "M04" ] }, { "handle": "yahoosportsnba", "title": "Yahoo Sports NBA", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7116, "drivers": [ "N02", "N01", "F04", "M01", "A01" ] }, { "handle": "taylortwellman", "title": "Taylor Twellman", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7046, "drivers": [ "A01", "N02", "N01", "C01", "M01" ] }, { "handle": "peter_king", "title": "Peter King", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7033, "drivers": [ "N02", "P04", "A01", "N01", "C01" ] }, { "handle": "jasonlacanfora", "title": "Jason La Canfora", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6965, "drivers": [ "N01", "N02", "P04", "M01", "P01" ] }, { "handle": "albertbreer", "title": "Albert Breer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.69, "drivers": [ "A04", "N02", "N01", "P04", "C01" ] }, { "handle": "deadspin", "title": "Deadspin", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.6857, "drivers": [ "N02", "A01", "N01", "C01", "P04" ] }, { "handle": "wojespn", "title": "Adrian Wojnarowski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6829, "drivers": [ "N01", "N02", "K01", "M01", "A01" ] }, { "handle": "dsw-designer-shoe-warehouse", "title": "DSW (Designer Shoe Warehouse)", "category": "Apparel", "subcategory": "Footwear", "similarity": 0.6787, "drivers": [ "N02", "N01", "M01", "K01", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/tmz_sports

TMZ Sports

Nearest neighbors by audience shape

Raw data