Playground →
Today's Parent draws its nearest audiences from an unusually diffuse mix of consumer brands — household staples, discount retail, and beverages — with no single neighbor pulling far ahead of the rest.
The shape is flat: the top 10 scores span only 0.78 to 0.74, a narrow band with no structural spike. Family Dollar leads at 0.78, followed by Crest at 0.77, Dollar Tree at 0.75, and Sprite at 0.75. Dollar General (0.75) and Tide (0.75) round out the upper tier. By subcategory, the top 10 breaks down as: Home brands (Family Dollar, Crest, Tide, Febreze), Grocery and Superstores (Dollar Tree, Dollar General, Walmart (social)), Beverages (Sprite, Tropicana), and one Destination (World of Coca-Cola). No other magazine appears in the top 10 — Today's Parent's own subcategory is entirely absent from its nearest neighbors.
That absence is the structural finding: the audience shape here is defined not by editorial peers but by mass-market household consumption — discount stores, cleaning products, and soft drinks. The one Marketing Channels entry in the top 10 is CBS Daytime (0.74), a TV show, not a print or digital publication.
The flat, brand-heavy cluster suggests an audience whose shared identity is expressed through everyday household purchasing rather than media category loyalty.
