Playground →
Sleep Outfitters — a furniture retailer — sits at 0.77, nearly tied with Sprint Mart at 0.77, and that pairing defines the two-peak structure of Tom Thumb's audience shape. One peak is convenience and fuel; the other is an unexpected retail neighbor with no obvious thematic connection.
The fuel-and-convenience cluster is the larger of the two. Sprint Mart (0.77) and UDF (United Dairy Farmers) (0.77) are the anchors, followed by Kwik Shop (0.74) and Kum & Go (0.71). Across the top 10, five neighbors fall under Convenience & Fuel — three as Convenience Stores and two as Gas Stations, the same subcategory as Tom Thumb itself. That's a strong same-kind signal. But Sleep Outfitters (0.77) and Feeders Supply (0.75) — a pet supplies retailer — break the pattern, pulling the audience shape into Retail territory at scores that match or exceed most of the fuel-sector neighbors.
The remaining top-10 entries include O'Charley's (0.73), a casual dining chain, and Arvest Bank (0.70), a regional bank — the only Financial entry in the top 10. No grocery stores appear in the top 10, though they surface further out in the broader neighbor set.
The two-peak shape suggests Tom Thumb's audience is not purely defined by the convenience-fuel category; a secondary pull toward home goods and pet retail gives this audience a distinctly mid-market, everyday-errand profile.
