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The top 10 neighbors span athletes, sports teams, a blog, and a restaurant brand — no single category dominates, and the scores compress into a tight band from 0.90 to 0.96, the hallmark of a broad audience shape.
Similarity here measures how closely two entities' audiences resemble each other in composition. The two nearest neighbors are fellow athletes: Cole Beasley at 0.96 and Jason Witten at 0.95, both sharing the same subcategory as Tony Romo. Blogging The Boys, a blog, sits at 0.94 — the only non-athlete, non-team entry in the top five — followed by the Dallas Cowboys at 0.93 and Alex Bregman at 0.93. The first non-sports entity appears at position six: Whataburger (social) at 0.92, a restaurant brand. Rounding out the top 10 are the Texas Rangers at 0.92, Troy Aikman at 0.92, the Houston Astros at 0.91, and Greg Abbott at 0.90 — the lone politician in the set.
Tallying subcategories across the top 10: five are Athletes, three are Sports Teams, one is a Blog, and one is a Politician. The dominant pattern is same-kind overlap — athletes and Texas-based sports franchises — but the presence of a regional restaurant brand and a state politician signals that the audience shape extends beyond sports fandom into a broader Texas-regional identity cluster.
The overall picture is an audience defined as much by geography and regional culture as by sport.
