Playground →
Two distinct audience neighborhoods pull on Topps — one anchored in baseball media, the other in comedy — and the gap between them defines the shape of this audience.
The baseball cluster is the stronger of the two peaks. MLB Network scores 0.89, the highest in the top 10, followed closely by Major League Baseball at 0.88 and Intentional Talk at 0.86. Baseball athletes Trevor Bauer (0.84) and Jose Bautista (0.84) extend the cluster further. Across subcategories, this peak spans TV Channels, Sports Leagues, Podcasts and Radio, and Athletes — all organized around baseball specifically, not sports broadly.
The second peak is comedy-adjacent. Sal Vulcano (0.84), Brian Quinn (0.83), Joe Gatto (0.83), and James Murray (0.82) are all Comedians or TV Personalities associated with the same ensemble, and Impractical Jokers (0.82) closes the top 10 as a TV Show. No other Toys and Games brand appears in the top 10 — Topps sits alone in its own subcategory among these neighbors.
The two-peak structure suggests Topps draws an audience that is simultaneously deep in baseball fandom and aligned with a specific strand of mainstream comedy, with little apparent overlap between those two pulls.
