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The Post Millennial

Marketing Channels
News Publishers
Playground →Docs

The Post Millennial's top 10 neighbors span TV personalities, politicians, activists, journalists, and fellow news publishers — a mixed subcategory cluster compressed into a narrow similarity band running from 0.77 down to 0.74, with no single neighbor pulling away from the rest.

The shape is flat. Dana Loesch leads at 0.77, followed closely by PragerU at 0.76 and Ashley StClair at 0.76. Lauren Boebert and Kimberly Klacik both sit at 0.75, and Mike Cernovich rounds out the upper tier at 0.75. Tallying subcategories across the 10: Politicians (Boebert, Klacik), TV Personalities (Loesch), Activists (StClair), Tech Personalities (Cernovich), Journalists (Andy Ngô), Authors (Dinesh D'Souza), and one fellow News Publisher (Disclose.tv). The center entity's own subcategory — News Publishers — appears just once in the top 10, meaning the audience shape is defined far more by individual commentators and political figures than by other news outlets. The dominant subcategory grain is individual Celebrities and Influencers (eight of ten neighbors), with Politicians and TV Personalities the most represented types within that group.

The overall picture is an audience whose composition aligns tightly with a specific constellation of right-leaning commentators and political figures rather than with peer news publishers.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "tpostmillennial", "title": "The Post Millennial", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "tpostmillennial", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "dloesch", "title": "Dana Loesch", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7737, "drivers": [ "Q01", "K02", "E02", "P02", "P03" ] }, { "handle": "prageru", "title": "PragerU", "category": "Organizations", "subcategory": "Education", "similarity": 0.7575, "drivers": [ "Q01", "E02", "I01", "K02", "P03" ] }, { "handle": "stclairashley", "title": "Ashley StClair", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.7553, "drivers": [ "Q01", "E02", "I01", "K02", "M01" ] }, { "handle": "laurenboebert", "title": "Lauren Boebert", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.754, "drivers": [ "Q01", "M01", "E02", "K02", "E06" ] }, { "handle": "kimkbaltimore", "title": "Kimberly Klacik", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7539, "drivers": [ "Q01", "N03", "K02", "P02", "I01" ] }, { "handle": "cernovich", "title": "Mike Cernovich", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.7487, "drivers": [ "Q01", "K02", "K01", "E02", "P02" ] }, { "handle": "bosnerdley", "title": "Bo Snerdley", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7385, "drivers": [ "Q01", "K02", "E06", "I01", "E05" ] }, { "handle": "mrandyngo", "title": "Andy Ngô", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7382, "drivers": [ "Q01", "E02", "K02", "K01", "P02" ] }, { "handle": "dineshdsouza", "title": "Dinesh D'Souza", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7381, "drivers": [ "Q01", "K02", "E02", "K01", "I01" ] }, { "handle": "disclosetv", "title": "Disclose.tv", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7359, "drivers": [ "N03", "Q01", "M01", "E02", "E05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: