Traditional Home Audience Graph • Social Signal

The two strongest pulls in Traditional Home's top 10 sit on opposite ends of the content spectrum: House Beautiful at 0.90 and Houzz at 0.88 anchor one neighborhood, while a cluster of CNBC financial TV shows forms a second, distinct one — a bridge that defines this audience's shape.

The shape is two-peak. The first peak is home and lifestyle content: House Beautiful (0.90), Houzz (0.88), WSJ Mansion (0.88), and ELLE Decor (0.86) all sit within the top six, joined by two general apparel brands — J. McLaughlin (0.87) and vineyard vines (0.87). The second peak is financial media: CNBC Halftime Report (0.84), Squawk Box (0.84), and CNBC's Closing Bell (0.83) all land in the top 10, with Wheels Up (0.83) — a travel brand — rounding out the set. No other home-and-decor magazine appears in the top 10 beyond House Beautiful and ELLE Decor; the financial TV shows are the structural surprise, occupying three of the ten slots.

The cross-kind pattern here is the finding: Traditional Home's audience doesn't just look like readers of shelter magazines — it also looks like the audience for market-hours business television, suggesting a reader profile that spans high-end home interest and active financial engagement.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/traditionalhome

{ "handle": "traditionalhome", "title": "Traditional Home", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "traditionalhome", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "housebeautiful", "title": "House Beautiful", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8965, "drivers": [ "J02", "A01", "J01", "J05", "A02" ] }, { "handle": "houzz", "title": "Houzz", "category": "Brands", "subcategory": "Home", "similarity": 0.8794, "drivers": [ "J02", "A01", "J01", "J05", "N03" ] }, { "handle": "wsjrealestate", "title": "WSJ Mansion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.877, "drivers": [ "J02", "J05", "A01", "J01", "A02" ] }, { "handle": "j-mclaughlin", "title": "J Mclaughlin", "category": "Apparel", "subcategory": "General", "similarity": 0.8694, "drivers": [ "J02", "A01", "J01", "J05", "A02" ] }, { "handle": "vineyard-vines", "title": "vineyard vines", "category": "Apparel", "subcategory": "General", "similarity": 0.8679, "drivers": [ "J02", "J05", "A01", "J01", "J04" ] }, { "handle": "elledecor", "title": "ELLE Decor", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8628, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] }, { "handle": "halftimereport", "title": "CNBC Halftime Report", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8415, "drivers": [ "J02", "A01", "J01", "N03", "A04" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8366, "drivers": [ "J02", "A01", "J01", "A02", "G01" ] }, { "handle": "cnbcclosingbell", "title": "CNBC's Closing Bell", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8315, "drivers": [ "J02", "A01", "J01", "A02", "G01" ] }, { "handle": "wheelsup", "title": "Wheels Up", "category": "Brands", "subcategory": "Travel", "similarity": 0.8264, "drivers": [ "J02", "A01", "J01", "N03", "J05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/traditionalhome

Traditional Home

Nearest neighbors by audience shape

Raw data