Playground →
Trend Hunter's top 10 neighbors span news publishers, magazines, websites, and celebrity professionals — with no single standout pulling ahead of the pack.
The shape is flat: scores run from 0.95 (dwell) down to 0.94 (Christiane Amanpour), a band of less than two percentage points across all ten positions. That compression means no neighbor dominates; the audience shape is defined by its breadth rather than any anchor. Tallying the subcategories across the top 10: four are from Marketing Channels (one Website, one Magazine, two News Publishers), two are Professionals (Eric Ripert at 0.95, José Andrés at 0.95), three are Journalists (Greg Sargent at 0.94, Christiane Amanpour at 0.94, and Jacob Soboroff at 0.94), and one is a Magazine (Fast Company at 0.95). Trend Hunter is classified as B2B, and none of the top 10 neighbors share that subcategory — the audience shape is built almost entirely around news media and credentialed professionals rather than other B2B entities. The presence of culinary professionals (Ripert, Andrés) alongside political journalists and business publications is the most structurally notable feature: this is not a single-genre cluster but a cross-domain mix united by audience composition rather than subject matter.
The flat, cross-kind shape suggests Trend Hunter draws an audience that simultaneously tracks serious journalism, business media, and high-profile professional figures — a profile with no clean single-category home.
