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The top 10 neighbors for Treyarch Studios span gaming brands, celebrity influencers, and platform accounts — with no single dominant pull but sustained high similarity across the board, consistent with a broad audience shape.
Call of Duty leads at 0.98, followed closely by Infinity Ward at 0.98 and Activision Support at 0.97. These three, along with Activision (0.96) and Sledgehammer Games (0.95), form a tight cluster of Game Developers and Video Game Franchises — the same subcategories as Treyarch itself. That's five of the top ten neighbors sharing the center entity's immediate ecosystem.
The cross-kind finding is what makes the shape interesting. Shane Dawson (0.95, Reality TV Stars) sits at position six — ahead of Call of Duty News (0.94) and Markiplier (0.94, Tech Personalities). Xbox (0.94, Entertainment Platforms) and ASTRO Gaming (0.93, Technology) round out the ten. The non-gaming neighbors — a reality TV personality, a gaming content creator, and a hardware brand — are not thematic outliers so much as structural ones: their audiences carry the same composition as Treyarch's, even though their content categories differ. Similarity here measures audience shape, not subject matter.
Taken together, the top 10 reflect an audience that overlaps heavily with the Call of Duty publishing ecosystem while also extending into the broader gaming-adjacent influencer and platform space.
