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Tribute Portfolio's ten nearest neighbors span women's apparel, home furnishings, a hair salon, a stationery retailer, and a dessert brand — with only two fellow mid-range hotels in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.91 means the audiences look nearly identical in shape, regardless of what the entities actually are.
The scores run from 0.88 to 0.91, a narrow band consistent with the flat shape: no single neighbor dominates. Free People (0.91) and AC Hotel (0.91) sit at the top, separated by less than a rounding step. West Elm (0.90) and Kimpton Hotels & Restaurants (0.89) follow closely, with Drybar (0.89), Cambria Suites (0.89), and Paper Source (0.89) rounding out the middle tier. Poynter (0.88), Betches (0.88), and Ben & Jerry's (0.88) close the top 10.
The subcategory mix — womens apparel, home goods, hair salons, office supplies, education, websites, and confectioneries — points to a lifestyle-and-retail audience shape rather than a hospitality-defined one. Only AC Hotel and Cambria Suites share Tribute Portfolio's own Mid-range Hotels subcategory; the remaining eight neighbors come from entirely different sectors. That cross-kind breadth is the defining structural feature of this audience.
