Tripadvisor Audience Graph • Social Signal

Tripadvisor's top 10 neighbors span travel media, business news, and tech personalities — with no single neighbor pulling far ahead of the rest, and scores compressed between 0.95 and 0.93.

The shape is flat: Dave's Travel Corner leads at 0.95, followed closely by Travel + Leisure (0.95) and Condé Nast Traveller (0.95), but the gap to the tenth neighbor is narrow. Travel-oriented media — magazines and websites covering destinations and itineraries — make up the core of the cluster. USA TODAY Travel (0.94) and Frommer's (0.93) reinforce that pattern. What breaks it open is the cross-kind presence: Richard Branson (0.94), a Professional in the Celebrities and Influencers category, sits fourth — ahead of several travel-specific outlets. Hootsuite (0.94), a Technology brand, and Warren Whitlock (0.93), a Tech Personality, also appear in the top 10, alongside Zagat (0.93), a review website. Only Frommer's shares Tripadvisor's own Travel subcategory in the top 10. The remaining nine neighbors are magazines, websites, a tech brand, a tech personality, and a professional — a mix that cuts across travel content and business-oriented digital audiences.

The flat, cross-kind shape suggests Tripadvisor's audience is defined less by travel enthusiasm alone and more by a broader profile that overlaps with business-media consumers and digitally engaged professionals.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/tripadvisor

{ "handle": "tripadvisor", "title": "Tripadvisor", "category": "Brands", "subcategory": "Travel", "resolved": "tripadvisor", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "davedtc", "title": "Dave's Travel Corner", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9512, "drivers": [ "J02", "A02", "G01", "J04", "J05" ] }, { "handle": "travelleisure", "title": "Travel + Leisure", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9481, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "cntraveller", "title": "Condé Nast Traveller", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9474, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9447, "drivers": [ "J02", "G01", "A02", "J04", "G03" ] }, { "handle": "usatodaytravel", "title": "USA TODAY Travel", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.943, "drivers": [ "J02", "G01", "A02", "J04", "G03" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.9388, "drivers": [ "J02", "G01", "A02", "J04", "J01" ] }, { "handle": "warrenwhitlock", "title": "Warren Whitlock", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9329, "drivers": [ "J02", "G01", "J04", "A02", "J01" ] }, { "handle": "cntraveler", "title": "Condé Nast Traveler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9309, "drivers": [ "J02", "A02", "G01", "G03", "J04" ] }, { "handle": "frommers", "title": "Frommer's", "category": "Brands", "subcategory": "Travel", "similarity": 0.9302, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "zagat", "title": "Zagat", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9301, "drivers": [ "J02", "G01", "A02", "J04", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/tripadvisor

Tripadvisor

Nearest neighbors by audience shape

Raw data