Trulia Audience Graph • Social Signal

Inman News sits at the top of Trulia's neighbor set at 0.98 — and the two peaks in this audience's shape aren't consumer home-search platforms and real estate brokerages, but rather real estate industry media and the professional infrastructure around it.

The shape is two-peak. The first cluster is tightly real-estate-professional: Inman News (0.98), HousingWire (0.97), the National Association of Realtors (0.96), REALTOR Magazine (0.96), and Coldwell Banker (0.96) form a dense band of news publishers, professional groups, and real estate brands. Zillow (0.97) is the one fellow Technology-subcategory entity in the top 10, and Realtor.com (0.93) rounds out the core. The second, lower peak pulls toward finance: Freddie Mac (0.92) and WSJ Mansion (0.91) anchor a secondary cluster of mortgage-market and financial-news audiences. CENTURY 21 (0.94) sits between the two peaks as a Real Estate brand with scores consistent with both clusters.

What's notable is the professional-media weight at the top. Four of the ten neighbors are News Publishers or Magazines covering the real estate industry — not consumer-facing portals. The audience Trulia shares most closely is one that reads trade coverage and follows industry organizations, not just one that browses listings.

This two-peak structure — trade media and professional real estate on one side, mortgage finance on the other — suggests Trulia's audience skews toward people embedded in the real estate ecosystem rather than casual home shoppers.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/trulia

{ "handle": "trulia", "title": "Trulia", "category": "Brands", "subcategory": "Technology", "resolved": "trulia", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "inmannews", "title": "Inman News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9843, "drivers": [ "J02", "J05", "K02", "J01", "A06" ] }, { "handle": "zillow", "title": "Zillow", "category": "Brands", "subcategory": "Technology", "similarity": 0.9739, "drivers": [ "J02", "J05", "K02", "J01", "A06" ] }, { "handle": "housingwire", "title": "HousingWire", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9655, "drivers": [ "J02", "J05", "J01", "A06", "K02" ] }, { "handle": "nardotrealtor", "title": "National Association of Realtors", "category": "Organizations", "subcategory": "Professional Groups", "similarity": 0.9622, "drivers": [ "J02", "J05", "K02", "A06", "J01" ] }, { "handle": "realtormag", "title": "REALTOR Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9614, "drivers": [ "J02", "J05", "K02", "J01", "A06" ] }, { "handle": "coldwellbanker", "title": "Coldwell Banker", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9608, "drivers": [ "J02", "J05", "J01", "K02", "A06" ] }, { "handle": "century21", "title": "CENTURY 21", "category": "Brands", "subcategory": "Real Estate", "similarity": 0.9415, "drivers": [ "J02", "J05", "A06", "K02", "J01" ] }, { "handle": "realtordotcom", "title": "Realtor.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9307, "drivers": [ "J02", "J05", "K02", "J01", "A06" ] }, { "handle": "freddiemac", "title": "Freddie Mac", "category": "Brands", "subcategory": "Finance", "similarity": 0.9233, "drivers": [ "J02", "A06", "K02", "J05", "J01" ] }, { "handle": "wsjrealestate", "title": "WSJ Mansion", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9133, "drivers": [ "J02", "J05", "J01", "A01", "K02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/trulia

Trulia

Nearest neighbors by audience shape

Raw data