Playground →
Curaleaf is the clear anchor of Trulieve's similarity graph, scoring 0.76 — a full eight points above the next neighbor. That gap defines the spike shape: one dominant match, then a rapid drop into a cluster of regionally flavored, everyday-consumer brands.
Below Curaleaf, the top 10 spread across five different subcategories. Publix Super Markets (0.69) and Winn Dixie (0.65) represent General Grocery Stores; Tampa Bay Buccaneers (0.68) and Tampa Bay Rays (0.66) are Sports Teams; Beef 'O' Brady's (0.68) is Casual Dining; Metabolic Research Center (0.67) is Health and Nutrition Stores; Circle K Gas (0.66) is a Gas Station; and Smoking (0.67) is the one other Smoking-subcategory entry in the top 10 besides Curaleaf. The pattern is unmistakably Florida-rooted — two Tampa Bay sports franchises, a regional grocery chain, and a regional casual-dining brand all clustering together — suggesting the audience shape is as much a geographic footprint as it is a category signal.
Only two of the ten neighbors share Trulieve's own Smoking subcategory (Curaleaf and Smoking), while the remaining eight span grocers, sports teams, a restaurant, a wellness brand, and a gas station. That cross-kind spread, anchored by a single dominant peer, points to an audience defined by a specific regional consumer profile rather than by category loyalty alone.
