Playground →
Tumblr's top 10 nearest neighbors span magazines, film studios, TV channels, activism, and social media — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from 0.89 (Vogue Magazine) down to 0.87 (Spotify), a range of just 0.025 across ten neighbors. That compression means no one entity dominates; the audience shape is defined by the mix rather than any anchor. Tallying the subcategories: five of the ten neighbors are magazines — Vogue Magazine (0.89), ELLE Magazine (US) (0.89), The Hollywood Reporter (0.88), Entertainment Weekly (0.87), and Teen Vogue (0.87) — making that the dominant kind in the set. The remaining five are more varied: two film studios (Focus Features at 0.89, though that score sits just below Vogue), one activism organization (Change.org at 0.88), one TV channel (HBO at 0.88), one social media platform (Facebook at 0.88), and one music platform (Spotify at 0.87). Tumblr's own subcategory is Websites; IMDb is the only other Website in the top 10, appearing just outside the visible set — no fellow website lands in the top 10 proper. The cross-kind character here is notable: the audience most resembles readers of fashion and entertainment magazines, not users of other websites or platforms.
The flat, magazine-heavy cluster suggests Tumblr's audience is shaped primarily by interests in culture, fashion, and entertainment media rather than by platform type.
