Intuit TurboTax Audience Graph • Social Signal

Intuit TurboTax's nearest audiences span an unusually wide range of entity kinds — TV shows, magazines, sports brands, athletes, and technology brands — with no single subcategory dominating and no other Finance brand appearing anywhere in the top 10.

The shape is flat: the top 10 similarity scores run from Playboy at 0.83 down to Apple Music at 0.78, a band of just five points. That compression means no single neighbor pulls meaningfully ahead of the others. Tallying the subcategories across the top 10 confirms the mix: TV Shows account for three neighbors — Warner Bros. TV (0.80), CSI Miami on CBS (0.79), and The Ultimate Fighter (0.78) — while Magazines contribute two, Playboy (0.83) and High Times (0.79). The remaining five positions are each a different subcategory: a Fact Quote account (Fact, 0.80), a Podcasts and Radio channel (Shade45, 0.80), a Sports brand (Spalding, 0.80), Footwear (adidas Basketball, 0.79), and Music (Apple Music, 0.78). This is a cross-kind pattern in every direction: TurboTax's own subcategory, Finance, has zero representatives in the top 10.

The flat, cross-kind structure suggests TurboTax's audience is defined less by financial interest than by a broad, general-market profile that overlaps with mainstream entertainment, sports, and lifestyle content simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/turbotax

{ "handle": "turbotax", "title": "Intuit TurboTax", "category": "Brands", "subcategory": "Finance", "resolved": "turbotax", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "playboy", "title": "Playboy", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.83, "drivers": [ "N03", "P04", "K02", "H04", "A01" ] }, { "handle": "wolfent", "title": "Wolf Entertainment", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8087, "drivers": [ "N03", "O04", "H04", "J02", "Q08" ] }, { "handle": "warnerbrostv", "title": "Warner Bros. TV", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8019, "drivers": [ "N03", "P04", "O04", "Q08", "H04" ] }, { "handle": "fact", "title": "Fact", "category": "Miscellaneous", "subcategory": "Fact Quote and Lyric Accounts", "similarity": 0.7992, "drivers": [ "N03", "P04", "O04", "Q08", "Q05" ] }, { "handle": "shade45", "title": "Shade45", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7976, "drivers": [ "N03", "O04", "Q08", "P04", "Q02" ] }, { "handle": "spalding", "title": "Spalding", "category": "Brands", "subcategory": "Sports", "similarity": 0.7959, "drivers": [ "N03", "O04", "Q02", "Q08", "Q05" ] }, { "handle": "high_times_mag", "title": "High Times", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7947, "drivers": [ "N03", "P04", "O04", "K02", "B03" ] }, { "handle": "adidashoops", "title": "adidas Basketball", "category": "Brands", "subcategory": "Footwear", "similarity": 0.7933, "drivers": [ "N03", "O04", "Q08", "P04", "Q02" ] }, { "handle": "csimiami_cbs", "title": "CSI Miami on CBS", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7916, "drivers": [ "N03", "O04", "Q08", "O03", "N04" ] }, { "handle": "applemusic", "title": "Apple Music", "category": "Brands", "subcategory": "Music", "similarity": 0.7812, "drivers": [ "N03", "O04", "Q08", "Q02", "P04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/turbotax

Intuit TurboTax

Nearest neighbors by audience shape

Raw data