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Twitter Music

Celebrities and Influencers
Musicians and Bands
Playground →Docs

Twitter Music's top 10 nearest neighbors span technology platforms, TV channels, film studios, musicians, and a beverage brand — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.93 (Google Play) down to 0.91 (XBIZ), a range of just 0.02 across ten positions. The two closest neighbors are Google Play (0.93, Technology) and YouTube Music (0.93, Entertainment Platforms) — the most thematically adjacent entries in the set. But the cluster doesn't consolidate around music or streaming. FOX (0.93) and MTV (0.92) are TV Channels; MGM Studios (0.92) is a Film Studio; PepsiCo (0.92) is a Beverage brand. Of the ten neighbors, three are Musicians and Bands — Jason Derulo (0.92), Jessie J (0.91), and Flo Rida (0.91) — matching Twitter Music's own subcategory, but they sit alongside TV Channels, a Film Studio, a Technology brand, and a Magazine (XBIZ, 0.91). The remaining four neighbors are drawn from three different subcategories, none of which is music-specific.

The flat, cross-kind composition of this cluster suggests Twitter Music's audience is shaped less by a music-platform niche and more by a broad, mainstream media-consumption pattern that cuts across entertainment, technology, and consumer brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "twittermusic", "title": "Twitter Music", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "resolved": "twittermusic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "googleplay", "title": "Google Play", "category": "Brands", "subcategory": "Technology", "similarity": 0.9336, "drivers": [ "N03", "Q08", "Q02", "Q05", "O04" ] }, { "handle": "youtubemusic", "title": "YouTube Music", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9322, "drivers": [ "N03", "Q05", "O04", "Q02", "Q08" ] }, { "handle": "foxtv", "title": "FOX", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9254, "drivers": [ "N03", "Q05", "Q08", "Q02", "O03" ] }, { "handle": "mtv", "title": "MTV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9243, "drivers": [ "N03", "Q08", "O04", "Q05", "Q02" ] }, { "handle": "mgmstudios", "title": "MGM Studios", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9232, "drivers": [ "N03", "Q08", "O04", "Q05", "O03" ] }, { "handle": "jasonderulo", "title": "Jason Derulo", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9207, "drivers": [ "N03", "Q08", "O04", "Q02", "Q05" ] }, { "handle": "cbs", "title": "CBS", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9201, "drivers": [ "N03", "Q08", "Q05", "O04", "O03" ] }, { "handle": "youtube", "title": "YouTube", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.9196, "drivers": [ "N03", "O04", "Q08", "Q02", "Q05" ] }, { "handle": "pepsico", "title": "PepsiCo", "category": "Brands", "subcategory": "Beverages", "similarity": 0.9158, "drivers": [ "N03", "O04", "Q05", "Q02", "Q08" ] }, { "handle": "xbiz", "title": "XBIZ", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9131, "drivers": [ "N03", "O04", "Q08", "Q05", "Q02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: