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Athletes dominate the top 10 neighbors for Under Armour FTBL, but the mix extends well beyond any single sport or media type — a broad shape with no single neighbor pulling far ahead of the rest.
Similarity here measures how closely two entities' audiences resemble each other in composition. Deion Sanders leads at 0.92, the highest score in the set, followed by Lamar Jackson at 0.88 and Ja Morant at 0.87. All three are Athletes (subcategory), and that pattern holds across most of the top 10: Trae Young (0.86), Russell Wilson (0.86), and Russell Westbrook round out a strong athlete cluster spanning football and basketball. The two non-athlete entries in the top 10 are Rivals (0.87), a recruiting and sports media website, and Eric Thomas (0.87), classified as a Musician and Band — making athletes and sports-adjacent media the clear structural core. No other Fitness brand appears in the top 10, meaning Under Armour FTBL's nearest audiences are shaped almost entirely by individual athletes and sports content rather than by peer fitness or apparel brands.
The one notable cross-kind entry is Joyce Meyer at 0.85, a Spiritual Leader — a subcategory that recurs further down the broader neighbor set and signals a consistent secondary thread running through this audience's composition.
The broad shape reflects an audience that overlaps widely across athlete and sports-media profiles, with no single neighbor commanding a disproportionate share of that overlap.
