Playground →
Ubisoft's top 10 nearest neighbors split cleanly between gaming infrastructure and professional wrestling — a cross-kind pairing that defines the shape of this audience.
The similarity scores here (measuring how closely two entities' audience compositions resemble each other) span a narrow band from 0.98 down to 0.93, which is the hallmark of a flat shape: no single neighbor dominates, and the gap between first and tenth is small. At the top, Electronic Arts (0.98) and Assassin's Creed (0.96) represent the gaming core — fellow Game Developers and a Video Game Franchise. Twitch (0.95), Rockstar Games (0.94), PlayStation (0.94), and GameSpot (0.94) round out the gaming-adjacent cluster, covering Social Media, Game Developers, Entertainment Platforms, and gaming Magazines respectively.
Then the set pivots. Rey Mysterio (0.94) is the first wrestler to appear, followed by Game Informer (0.93) and GameStop (social) (0.93) — and then WWE NXT (0.93) closes the top 10 as a TV Show subcategory entry. That means four of the top 10 neighbors are gaming media or retail, three are game platforms or developers, and two are professional wrestling figures or properties. The wrestling presence isn't incidental: it recurs throughout the wider neighbor set, suggesting the audience that follows Ubisoft also follows WWE-adjacent talent at a structurally meaningful rate.
The flat shape here signals an audience with broad, stable overlap across gaming and sports entertainment — two distinct content worlds held together by the same underlying audience composition.
