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Six of UBS's ten nearest neighbors are Finance brands, and the remaining four are business-focused News Publishers — a top 10 that reads like a map of institutional financial media.
The shape is broad: scores run from 0.96 down to 0.91 with no single dominant pull, meaning UBS's audience composition overlaps widely across the sector rather than concentrating around one peer. J.P. Morgan leads at 0.96, followed closely by Goldman Sachs at 0.95 and Morgan Stanley at 0.94 — three of the largest global investment banks occupying the top three positions. American Express (0.92) and Barclays Bank (0.91) extend the Finance cluster, with BlackRock (0.91) rounding it out at position nine.
The four News Publisher neighbors — Finance News (0.92), Guardian Tech (0.92), BBC Business (0.91), and Financial Times Breaking News (0.91) — sit at scores nearly indistinguishable from the Finance brands themselves, suggesting that audiences for financial news outlets and audiences for major banks are structurally very similar in composition. No airlines, fashion, retail, or other non-financial categories appear in the top 10.
The broad shape here signals an audience that is recognizably at home across the entire institutional finance and financial media landscape, without being uniquely anchored to any single peer.
