Playground →
The top 10 neighbors of Champions League on CBS Sports span soccer media, soccer athletes, soccer leagues, and — notably — Chipotle Mexican Grill (0.80) and Juice & Smoothies (0.78), two restaurant categories with no thematic connection to the sport. That cross-kind spread is the defining feature of a broad shape: no single neighbor dominates, and the audience overlaps widely across entity types.
The soccer-adjacent cluster is dense at the top. ESPN FC leads at 0.90, followed by NBC Sports Soccer at 0.85, Landon Donovan at 0.84, Premier League at 0.84, and FOX Soccer at 0.83. These five — two TV channels, one TV show, one sports league, and one athlete — form a coherent soccer-media and soccer-personality cluster. Major League Soccer (0.83) and The Athletic Soccer (0.81) extend it further. But Alexi Lalas at 0.80 is the last clearly soccer-specific neighbor before the set opens up: Chipotle, Juice & Smoothies, and Fitness Centers & Gyms (0.78) round out the top 10, pulling the audience shape well outside the sport itself.
The broad shape here reflects an audience that is recognizably soccer-focused at its core but compositionally wide enough to overlap with mainstream lifestyle and dining brands at nearly the same similarity level.
