Playground →
Three of Ultra Music's ten nearest neighbors by audience shape are Spanish-language news publishers — NBC Latino (0.89), El País (0.87), and HuffPost Latino Voices (0.87) — placing them ahead of most of the music-world neighbors in the set. Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap.
The top 10 split across five distinct subcategories. Steve Aoki (0.91) and Tiësto (0.86) are the two Musicians and Bands in the set; Spinnin' Records (0.86) is the only other Music brand, sharing Ultra's own subcategory. Beyond those three, the neighbors are Paulo Coelho (0.89, Authors), FIFA.com (0.87, Sports Leagues), Jorge Ramos (0.86, Journalists), and Latina Magazine (0.86, Magazines). The scores span a narrow band — 0.91 down to 0.86 — consistent with the flat shape: no single neighbor dominates, and the cluster has no obvious center of gravity. What the mix does reveal is that the audience overlapping with Ultra Music is shaped as much by Spanish-language media consumption as by electronic music fandom.
