Playground →
UMB Bank's nearest audiences are a mix of Midwest and mid-South sports teams, regional grocers, fellow banks, and individual athletes — with no single neighbor pulling far ahead of the rest.
The shape is flat: the top score belongs to the Detroit Lions at 0.77, and the band compresses steadily through Detroit Red Wings (0.75), Detroit Tigers (0.75), and Michigan Football (0.75), before continuing through Cleveland Browns (0.74) and Cleveland Cavaliers (0.72). Six of the top 10 neighbors are Sports Teams — the dominant subcategory in the set. The remaining four slots go to two General Grocery Stores — Giant Eagle (0.72) and Schnucks (0.72) — one Finance-subcategory brand, Fifth Third Bank (0.72), and one QSR, Tim Hortons (0.72). UMB Bank itself is a Bank; Fifth Third is the only financial-services neighbor in the top 10, classified under Finance rather than Banks. No other Banks subcategory entity appears in the top 10.
The geographic concentration is notable in the data: Detroit and Cleveland franchises account for five of the six sports-team neighbors, and the grocery and restaurant entries are regional chains anchored in the same corridor. The flat shape, with scores spanning only about six points across the full top 10, suggests an audience defined by consistent regional and lifestyle overlap rather than any single dominant affinity.
