Playground →
Two Detroit professional franchises sit at the top of Michigan Football's neighbor set — Detroit Tigers at 0.95 and Detroit Red Wings at 0.95 — forming one of the two peaks in this audience's shape. The second peak is college football itself: Notre Dame Football at 0.84 and Ohio State Football at 0.83 anchor a rival-program cluster that pulls the audience in a distinctly different direction from the Detroit pro sports orbit.
The shape is two-peak in a precise sense: the top three neighbors — Tigers, Red Wings, and Jim Harbaugh at 0.93 — are tightly grouped around Detroit-area fandom and Michigan program identity, while positions five through seven shift toward Big Ten and college football broadly. Detroit Lions at 0.90 bridges the two clusters, carrying both the Detroit market signal and the football-specific one. Beyond those anchors, the top 10 fills out with fellow Sports Teams subcategory entries: Notre Dame Football, Ohio State Football, and Cleveland Browns at 0.83. Meijer (social) at 0.83 is the lone non-sports entity in the top 10, a Grocery and Superstores brand whose audience composition aligns closely with this Midwest-rooted sports cluster. All other top-10 neighbors are Sports Teams or Athletes — a same-kind and same-region concentration that defines the structural character of this audience.
The overall picture is a Midwest sports audience with a strong Detroit-market core and a secondary pull toward college football rivalries.
