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Uniswap Labs

Brands
Finance
Playground →Docs

Uniswap Labs' ten nearest neighbors span news publishers, travel brands, awards ceremonies, and fashion — with no single entity pulling far ahead of the rest.

The shape is flat: scores run from 0.90 (Uber) down to 0.87 (VICE News), a band of roughly 0.03 across all ten. That compression means no one neighbor dominates; the audience composition is what matters here. Tallying the subcategories: four of the ten are News Publishers — Guardian Tech (0.89), Guardian News (0.88), FRANCE 24 (0.88), and VICE News (0.87). Two are Events and Awards organizations: Golden Globe Awards (0.90) and The Academy Awards (0.88). The remaining four are a B2B brand (Shopify, 0.88), a magazine (Magnum Photos, 0.88), and two travel brands (Uber, 0.90; Airbnb, 0.88). Notably, no other Finance subcategory entity appears in the top 10 — the audience shape Uniswap Labs shares most closely is not defined by its own category at all, but by a mix of global news consumption, prestige media events, and platform-economy brands.

That cross-kind pattern — a Finance brand whose nearest audiences are shaped by news publishers and awards ceremonies rather than other financial products — suggests an audience defined more by cosmopolitan media habits than by sector loyalty.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "uniswap", "title": "Uniswap Labs", "category": "Brands", "subcategory": "Finance", "resolved": "uniswap", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "uber", "title": "Uber", "category": "Brands", "subcategory": "Travel", "similarity": 0.8998, "drivers": [ "A02", "G01", "G03", "E06", "N03" ] }, { "handle": "goldenglobes", "title": "Golden Globe Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.8955, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "guardiantech", "title": "Guardian Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8931, "drivers": [ "A02", "G01", "G03", "E06", "N03" ] }, { "handle": "guardiannews", "title": "Guardian News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.881, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "magnumphotos", "title": "Magnum Photos", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8786, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "shopify", "title": "Shopify", "category": "Brands", "subcategory": "B2B", "similarity": 0.8779, "drivers": [ "A02", "G01", "E06", "N03", "G03" ] }, { "handle": "theacademy", "title": "The Academy Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.8776, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "france24", "title": "FRANCE 24", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8761, "drivers": [ "A02", "G01", "G03", "E06", "I01" ] }, { "handle": "airbnb", "title": "Airbnb", "category": "Brands", "subcategory": "Travel", "similarity": 0.8758, "drivers": [ "A02", "G01", "G03", "E06", "I01" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8736, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }
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