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United Rentals' nearest audiences span automotive parts, entertainment brands, gaming, and cinema — a cross-kind spread with no single dominant cluster pulling the shape.
The similarity scores here measure how closely another entity's audience composition resembles United Rentals'. The top neighbor, National Tire Wholesale, lands at 0.79, followed by Regal Cinemas at 0.77 and American Tire Distributors (ATD) at 0.77. LKQ Pick Your Part (0.76) and Tori Kelly (0.76) round out the top five — the latter a Musicians and Bands entry that sits alongside three automotive Parts and Accessories brands, signaling that the audience shape is not simply explained by industry adjacency. The broad shape is confirmed by the even distribution of scores across the top 10: from 0.79 down to DC Universe at 0.74 and MAACO at 0.74, no single neighbor breaks away.
Tallying subcategories across the top 10 reveals the mix: four entries are Automotive (Parts and Accessories or Maintenance and Repair), three are entertainment-oriented Brands (Entertainment, Movie Franchises), one is a Game Developer, one is a Technology brand, and one is a Musician. Only Sunbelt Rentals — appearing further down the broader neighbor set — shares United Rentals' own subcategory of Other Business Services; none of the top 10 do. The audience shape here is defined less by what United Rentals is than by a broad consumer profile that also gravitates toward automotive retail, cinemas, and gaming franchises.
This broad, cross-kind pattern suggests an audience that is wide-ranging in its brand affinities rather than concentrated within any single sector.
