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Universe Today

Marketing Channels
Websites
Playground →Docs

Universe Today's top 10 nearest neighbors span comedians, actors, government agencies, science websites, and a podcast — no single subcategory dominates, and the scores cluster tightly between 0.64 and 0.66.

The shape is flat: Lisa Lampanelli leads at 0.66, separated by less than 0.03 from the tenth-place neighbor, CERN at 0.64. That narrow band makes the composition more telling than any single standout. Tallying the subcategories: four of the ten neighbors are Actors (Jane Lynch at 0.65, John Cusack at 0.64, Marlee Matlin at 0.64, and Bette Midler — wait, Bette Midler falls outside the top 10 per the payload). Correcting the tally against the actual top 10: Actors account for two entries (Jane Lynch, 0.65; John Cusack, 0.64), Comedians for two (Lisa Lampanelli, 0.66; Whitney Cummings, 0.64), Government organizations for two (NASA Solar System, 0.66; NASA's Kennedy Space Center — also outside the top 10). Re-tallying strictly from the payload's top 10: Comedians (Lampanelli 0.66, Cummings 0.64), Actors (Lynch 0.65, Cusack 0.64, Matlin 0.64), Government (NASA Solar System 0.66), Journalists (Brian Tyler Cohen, 0.65), Websites (IFLScience, 0.65), Podcasts and Radio (StarTalk, 0.64), and Research Organizations (CERN, 0.64). That's a genuinely mixed set: five Celebrities and Influencers of varying subcategories alongside science-adjacent channels and organizations. Universe Today shares its subcategory — Websites — with only one neighbor in the top 10, IFLScience at 0.65.

The flat, cross-kind shape suggests this audience is defined less by a content niche than by a consistent demographic profile that cuts across entertainment, science communication, and celebrity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "universetoday", "title": "Universe Today", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "universetoday", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lisalampanelli", "title": "Lisa Lampanelli", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6648, "drivers": [ "N03", "J04", "I01", "P04", "K02" ] }, { "handle": "nasasolarsystem", "title": "NASA Solar System", "category": "Organizations", "subcategory": "Government", "similarity": 0.6642, "drivers": [ "N03", "G02", "K02", "Q06", "M01" ] }, { "handle": "briantylercohen", "title": "Brian Tyler Cohen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6471, "drivers": [ "K02", "J04", "N03", "P01", "M04" ] }, { "handle": "janemarielynch", "title": "Jane Lynch", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6469, "drivers": [ "N03", "I01", "P04", "J04", "G03" ] }, { "handle": "iflscience", "title": "IFLScience", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6467, "drivers": [ "N03", "J04", "G03", "O04", "I01" ] }, { "handle": "startalkradio", "title": "StarTalk", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.6439, "drivers": [ "N03", "I01", "P04", "J04", "G03" ] }, { "handle": "whitneycummings", "title": "Whitney Cummings", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6431, "drivers": [ "N03", "J04", "G03", "I01", "P01" ] }, { "handle": "johncusack", "title": "John Cusack", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6386, "drivers": [ "J04", "P01", "I01", "P04", "M01" ] }, { "handle": "marleematlin", "title": "Marlee Matlin", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6365, "drivers": [ "N03", "J04", "G03", "P01", "I01" ] }, { "handle": "cern", "title": "CERN", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.6353, "drivers": [ "N03", "J04", "G03", "I01", "G02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: