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Six of Untappd's ten nearest neighbors are craft breweries — Sierra Nevada Beer at 0.93, Deschutes Brewery at 0.91, Left Hand Brewing Company and Rogue Ales & Spirits both near 0.90, Avery Brewing Co at 0.89, and Founders Brewing Co. at 0.88 — forming a dense craft-beer cluster at the core of the top 10. The shape is flat: scores run from 0.93 down to 0.88 without a sharp drop, meaning no single neighbor dominates and the cluster holds together as a band rather than a hierarchy.
The remaining four neighbors are where the composition gets interesting. DRAFT Magazine (0.89) and BeerAdvocate (0.88) fit the beer-media orbit cleanly. The outliers are Matthew Berry (0.89), a fantasy sports professional, and Stephania Bell (0.88), a sports journalist — neither connected to beer by category or subcategory. Their presence alongside six breweries and two beer publications suggests Untappd's audience carries a strong sports-media layer that runs parallel to its craft-beer identity, close enough in audience shape to land inside the top 10.
No other Alcohol-subcategory brand appears in the top 10; Untappd's nearest neighbors are defined entirely by the breweries it tracks and the sports-media figures its users also follow.
