UrbanDaddy Audience Graph • Social Signal

The ten nearest audiences to UrbanDaddy span a notably mixed set of subcategories — B2B agencies, lifestyle websites, a fitness brand, a beauty publisher, and a culture news outlet — with no single type pulling ahead. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.97 down to 0.97, a band so compressed it underscores the flat shape.

Three neighbors are fellow Websites: PSFK (0.97), The Infatuation (0.97), and Eater (0.97). Three are B2B agencies: Droga5 (0.97), Wieden+Kennedy (0.97), and Huge (0.97). The remaining four are each a different subcategory: Into The Gloss (0.97, Beauty), Equinox (0.97, Fitness), Vulture (0.97, News Publishers), and WeWork (0.97, Technology). The presence of three creative and digital agencies alongside food, fitness, and beauty publishers points to an audience that cuts across urban professional media consumption rather than clustering tightly around any one content vertical.

The overall picture is an audience with broad overlap across the media and brand landscape of urban professional life — no single neighbor dominates, and no single category owns the shape.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/urbandaddy

{ "handle": "urbandaddy", "title": "UrbanDaddy", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "urbandaddy", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "intothegloss", "title": "Into The Gloss", "category": "Brands", "subcategory": "Beauty", "similarity": 0.973, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "equinox", "title": "Equinox", "category": "Brands", "subcategory": "Fitness", "similarity": 0.9719, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9672, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "psfk", "title": "PSFK", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.967, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "droga5", "title": "Droga5", "category": "Brands", "subcategory": "B2B", "similarity": 0.967, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "wiedenkennedy", "title": "Wieden+Kennedy", "category": "Brands", "subcategory": "B2B", "similarity": 0.9668, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "infatuation", "title": "The Infatuation", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9667, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "hugeinc", "title": "Huge", "category": "Brands", "subcategory": "B2B", "similarity": 0.9666, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "wework", "title": "WeWork", "category": "Brands", "subcategory": "Technology", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9662, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/urbandaddy

UrbanDaddy

Nearest neighbors by audience shape

Raw data