Urban Outfitters Audience Graph • Social Signal

Urban Outfitters' ten nearest neighbors span film awards, news publishers, magazines, and a ride-share app — with American Apparel (0.91) the only other fashion brand in the set.

The shape is flat: scores run from 0.95 down to 0.91 with no single neighbor pulling sharply ahead. The Academy Awards sits at the top (0.95), followed closely by VICE (0.93) and Lyft (0.93), then A24 (0.93) and AJ+ (0.92). Tallying by subcategory, the top 10 breaks down as: two film and awards entities (The Academy Awards, Sundance Film Festival), two news publishers (VICE, AJ+), two magazines (The FADER, NYLON), one film studio (A24), one comedian (Desus Nice), one travel brand (Lyft), and one fashion brand. The cluster is predominantly media and culture — film, independent journalism, and music press — rather than retail or apparel. This is a cross-kind pattern: the audience that follows Urban Outfitters looks more like the audience for indie film and progressive news than for other fashion brands.

That composition points to an audience defined less by shopping category than by a particular cultural orientation spanning film, music media, and current affairs.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/urbanoutfitters

{ "handle": "urbanoutfitters", "title": "Urban Outfitters", "category": "Brands", "subcategory": "Fashion", "resolved": "urbanoutfitters", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theacademy", "title": "The Academy Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9452, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9349, "drivers": [ "I01", "G01", "G03", "A02", "Q01" ] }, { "handle": "lyft", "title": "Lyft", "category": "Brands", "subcategory": "Travel", "similarity": 0.9341, "drivers": [ "I01", "G03", "G01", "A02", "H02" ] }, { "handle": "a24", "title": "A24", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9339, "drivers": [ "I01", "G03", "G01", "Q01", "A02" ] }, { "handle": "ajplus", "title": "AJ+", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9235, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "desusnice", "title": "Desus Nice", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9228, "drivers": [ "I01", "Q01", "G03", "G01", "A02" ] }, { "handle": "thefader", "title": "The FADER", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9213, "drivers": [ "I01", "G01", "G03", "Q01", "A02" ] }, { "handle": "sundancefest", "title": "Sundance Film Festival", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9181, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "nylonmag", "title": "NYLON", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9169, "drivers": [ "I01", "G01", "G03", "A02", "Q01" ] }, { "handle": "americanapparel", "title": "American Apparel", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9138, "drivers": [ "I01", "G01", "G03", "Q01", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/urbanoutfitters

Urban Outfitters

Nearest neighbors by audience shape

Raw data