Playground →
The top 10 neighbors for USA Basketball span basketball athletes, media properties, and brands — a dense, same-sport cluster with no single dominant pull.
The shape is flat: scores run from 0.89 down to 0.86 across the top 10, a narrow band with no standout gap. Eight of the ten neighbors are Athletes (subcategory), led by Ballislife.com (0.89), a basketball-focused website, followed closely by Reggie Miller (0.89) and Vince Carter (0.89) — both retired NBA players. Active players Stephen Curry (0.88) and Kevin Durant (0.87) round out the top five. The remaining athlete neighbors — Paul George (0.87), Blake Griffin (0.87), Kyrie Irving (0.87), Damian Lillard (0.86) — reinforce the same pattern. The two non-athlete entries are 2K Support (0.87), a video game franchise brand, and Nike Basketball (0.86), a fitness brand — both tightly integrated with basketball culture. No other Sports Leagues subcategory appears in the top 10, and no media publishers or TV properties break into this tier.
The overall picture is an audience defined almost entirely by NBA player fandom, with basketball-adjacent brands filling the remaining slots — a concentrated, sport-specific shape with very little cross-category reach at the top.
