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USA TODAY Politics

Marketing Channels
News Publishers
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The top 10 neighbors of USA TODAY Politics compress into a narrow similarity band — from 0.76 down to 0.74 — with no single entity pulling clearly ahead of the rest. That flat distribution is itself the structural finding: no one neighbor dominates, and the cluster's character comes from its composition.

Tallying the subcategories across the top 10 reveals a mix of journalists, politicians, a research organization, a non-profit, and a TV show — with no other News Publisher appearing in the top 10. The highest-scoring neighbor is Cato Institute (0.76), a Research Organization, followed closely by two Journalists: Kelly O'Donnell (0.75) and Norah O'Donnell (0.75). Citizens for Ethics (0.75), a Non-Profit, and Meet the Press (0.75), a TV Show, round out the top five. Further down, Max Boot (0.74), Amy McGrath (0.74), Paul Begala (0.74), Amy Siskind (0.74), and Tim Miller (0.74) — spanning Authors, Politicians, and Activists — complete the set.

Journalists are the plurality subcategory (three of ten), but the spread across Politicians, a Research Organization, a Non-Profit, and a TV Show signals an audience whose shape is defined less by any single kind of entity than by a broad engagement with the political information ecosystem. The absence of other News Publishers in the top 10 is notable: the nearest audiences are shaped more by individual voices and civic organizations than by peer publications.

This flat, cross-kind pattern suggests an audience that follows political content through multiple formats and figures simultaneously rather than clustering tightly around any one type of source.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "usatodaydc", "title": "USA TODAY Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "usatodaydc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "catoinstitute", "title": "Cato Institute", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.7605, "drivers": [ "N03", "A02", "G01", "A01", "A03" ] }, { "handle": "kellyo", "title": "Kelly O'Donnell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7517, "drivers": [ "A02", "G01", "N03", "A01", "G03" ] }, { "handle": "norahodonnell", "title": "Norah O'Donnell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7516, "drivers": [ "A02", "G01", "A01", "N03", "G03" ] }, { "handle": "crewcrew", "title": "Citizens for Ethics", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.7461, "drivers": [ "A02", "N03", "G01", "J01", "A01" ] }, { "handle": "meetthepress", "title": "Meet the Press", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7456, "drivers": [ "A02", "N03", "G01", "G03", "A01" ] }, { "handle": "maxboot", "title": "Max Boot", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.743, "drivers": [ "A02", "A01", "G01", "N03", "J01" ] }, { "handle": "amymcgrathky", "title": "Amy McGrath", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7418, "drivers": [ "N03", "A02", "G01", "J01", "A01" ] }, { "handle": "paulbegala", "title": "Paul Begala", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7418, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "amy_siskind", "title": "Amy Siskind", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.7417, "drivers": [ "A02", "N03", "G01", "J01", "A01" ] }, { "handle": "timodc", "title": "Tim Miller", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.741, "drivers": [ "A02", "G01", "N03", "A01", "G03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: