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USA TODAY Health

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for USA TODAY Health span five distinct subcategories — no single kind dominates, and the scores compress into a narrow band from 0.93 to 0.96 — the structural signature of a flat shape.

Harvard Health leads at 0.96, the only Education-subcategory entity in the top 10. Below it, the cluster is a mix of News Publishers, Magazines, a TV Personality, and a Politician. Three fellow News Publishers appear: NBC News Health at 0.95, NPR Health News at 0.94, and CNBC Now at 0.94 — meaning USA TODAY Health shares its own subcategory with three of its ten nearest neighbors, but the majority come from elsewhere. TIME Health and Modern Healthcare represent Magazines at 0.94 and 0.94 respectively, while ABA Journal — a legal trade publication, also a Magazine — sits at 0.94, the most cross-domain entry in the set. Sanjay Gupta (TV Personalities, 0.94) and Paul Begala (Politicians, 0.93) round out the ten alongside the American Management Association (Education, 0.94). The presence of a legal journal, a political commentator, and a management education organization alongside health-specific publishers signals that this audience's shape is defined less by health content alone and more by a broader professional, news-engaged profile.

The flat distribution across subcategories — health publishers, general-interest magazines, education organizations, a TV personality, and a politician all within 0.03 of each other — points to an audience with wide institutional media consumption rather than a tightly specialized health-content niche.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "usatodayhealth", "title": "USA TODAY Health", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "usatodayhealth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "harvardhealth", "title": "Harvard Health", "category": "Organizations", "subcategory": "Education", "similarity": 0.9569, "drivers": [ "A01", "A02", "J02", "J01", "G01" ] }, { "handle": "nbcnewshealth", "title": "NBC News Health", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9453, "drivers": [ "A01", "A02", "G01", "J02", "J01" ] }, { "handle": "nprhealth", "title": "NPR Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.941, "drivers": [ "A02", "A01", "G01", "J01", "N03" ] }, { "handle": "timehealth", "title": "TIME Health", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9409, "drivers": [ "A02", "J02", "J01", "A01", "G01" ] }, { "handle": "modrnhealthcr", "title": "Modern Healthcare", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9393, "drivers": [ "A01", "A02", "J01", "G01", "A03" ] }, { "handle": "abajournal", "title": "ABA Journal", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9374, "drivers": [ "A02", "A01", "G01", "J01", "J02" ] }, { "handle": "amanet", "title": "American Management Association", "category": "Organizations", "subcategory": "Education", "similarity": 0.9372, "drivers": [ "A01", "J02", "A02", "G01", "J01" ] }, { "handle": "drsanjaygupta", "title": "Sanjay Gupta", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9362, "drivers": [ "A01", "A02", "G01", "J01", "J02" ] }, { "handle": "cnbcnow", "title": "CNBC Now", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9351, "drivers": [ "A02", "A01", "J02", "G01", "J01" ] }, { "handle": "paulbegala", "title": "Paul Begala", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9314, "drivers": [ "A02", "A01", "G01", "J01", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: