USA TODAY Travel Audience Graph • Social Signal

The top 10 neighbors for USA TODAY Travel span travel brands, travel magazines, a news publisher, a website, and a professional influencer — with no single entity pulling significantly ahead of the rest.

The shape is flat: scores run from 0.94 (Tripadvisor) down to 0.92 (Jeff Barrett), a range of roughly 0.02 across all ten positions. Tripadvisor (0.94) and Travel + Leisure (0.94) sit at the top, separated by less than 0.002. NBC News Tech (0.93) and The Travel Magazine (0.93) follow closely. By subcategory, the top 10 breaks down as: four Magazines (Travel + Leisure, The Travel Magazine, Condé Nast Traveler, Condé Nast Traveller), two Travel brands (Tripadvisor, Travelzoo), two Websites (Dave's Travel Corner, Food & Wine — wait, correcting: Dave's Travel Corner is a Website; Food & Wine is a Magazine), one News Publisher (NBC News Tech), and one Professional influencer (Jeff Barrett). USA TODAY Travel is itself a News Publisher, making NBC News Tech the only neighbor sharing that subcategory in the top 10. The dominant cluster is travel-adjacent publishing — magazines and travel brands — rather than fellow news publishers.

The flat, tightly compressed scores reflect an audience whose shape is broadly shared across travel media and travel commerce, with no single neighbor standing out as a defining anchor.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/usatodaytravel

{ "handle": "usatodaytravel", "title": "USA TODAY Travel", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "usatodaytravel", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tripadvisor", "title": "Tripadvisor", "category": "Brands", "subcategory": "Travel", "similarity": 0.943, "drivers": [ "J02", "G01", "A02", "J04", "G03" ] }, { "handle": "travelleisure", "title": "Travel + Leisure", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9418, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "nbcnewstech", "title": "NBC News Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9279, "drivers": [ "J02", "A02", "G01", "J04", "K02" ] }, { "handle": "travelmagazine", "title": "The Travel Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.927, "drivers": [ "J02", "J04", "A02", "G01", "K02" ] }, { "handle": "barrettall", "title": "Jeff Barrett", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9197, "drivers": [ "G01", "A02", "J02", "J04", "G03" ] }, { "handle": "travelzoo", "title": "Travelzoo", "category": "Brands", "subcategory": "Travel", "similarity": 0.9194, "drivers": [ "A02", "G01", "J02", "J04", "G03" ] }, { "handle": "davedtc", "title": "Dave's Travel Corner", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9178, "drivers": [ "J02", "A02", "J04", "G01", "J01" ] }, { "handle": "cntraveler", "title": "Condé Nast Traveler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9172, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "cntraveller", "title": "Condé Nast Traveller", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9164, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "foodandwine", "title": "Food & Wine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.912, "drivers": [ "J02", "G01", "A02", "J04", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/usatodaytravel

USA TODAY Travel

Nearest neighbors by audience shape

Raw data