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U.S. News

Marketing Channels
News Publishers
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U.S. News draws a top 10 that spans journalists, news publishers, a TV personality, a politician, a government agency, a magazine, a legal website, and a tech personality — all compressed into a 0.93-point band between 0.9206 and 0.9329. That narrow spread is the defining structural feature: no single neighbor pulls away from the pack.

The shape is flat. Sanjay Gupta sits at the top at 0.93, but only 0.0123 separates him from Larry Kim at position ten — a gap too small to call a dominant pull. The two journalists in the set, Manu Raju (0.92) and Jake Tapper (0.92), sit alongside two news publishers — Legal Times (0.92) and The Washington Post (0.92) — which means U.S. News shares roughly equal audience shape with its own kind and with individual on-air journalists. David Axelrod (0.92) and the CDC (0.92) extend the mix into politics and public health institutions, while Inc. (0.93) and Above the Law (0.93) pull toward business and legal professional audiences.

The flat shape across this cross-category mix suggests U.S. News reaches an audience that is broadly institutionally oriented — one that follows credentialed media, policy figures, and professional publications with roughly equal attention rather than clustering tightly around any single type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "usnews", "title": "U.S. News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "usnews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "drsanjaygupta", "title": "Sanjay Gupta", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9329, "drivers": [ "A02", "A01", "G01", "G03", "J01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9268, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "atlblog", "title": "Above the Law", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9251, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "mkraju", "title": "Manu Raju", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9246, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "davidaxelrod", "title": "David Axelrod", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9245, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "jaketapper", "title": "Jake Tapper", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9243, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "cdcgov", "title": "Centers for Disease Control and Prevention", "category": "Organizations", "subcategory": "Government", "similarity": 0.9228, "drivers": [ "A02", "G03", "A01", "G01", "J01" ] }, { "handle": "legal_times", "title": "Legal Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9212, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "washingtonpost", "title": "The Washington Post", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9207, "drivers": [ "A02", "G03", "G01", "A01", "J01" ] }, { "handle": "news", "title": "Larry Kim", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9206, "drivers": [ "G01", "A02", "J01", "G03", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: