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Us Weekly

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for Us Weekly span magazines, celebrity media websites, TV personalities, and a lifestyle figure — a mixed cluster with no single dominant pull, all compressed into a narrow similarity band from 0.80 down to 0.78.

The shape is flat. Andy Cohen leads at 0.80, followed closely by Just Jared (0.80) and PeopleStyle (0.80), with scores declining only gradually through Marie Claire (0.80), Entertainment Weekly (0.79), Martha Stewart (0.79), Allure (0.79), InStyle (0.78), Bloomingdale's (0.78), and CNN Entertainment (0.78). No neighbor separates itself from the pack. By subcategory, five of the ten are fellow Magazines, two are Websites, one is a TV Personality, one is a Lifestyle figure, and one is a Department Store — making this a magazine-anchored cluster with consistent cross-kind bleed into celebrity-adjacent digital and retail properties.

Notably, the closest same-kind neighbor is PeopleStyle rather than the more obvious People, which does not appear in the top 10 at all. The presence of Bloomingdale's as a Department Store at 0.78 is the clearest cross-kind signal in the set, suggesting the audience composition extends into upscale retail territory alongside editorial.

The flat shape indicates that Us Weekly's audience is not uniquely concentrated around any single adjacent property — it is broadly shared across a wide swath of celebrity, fashion, and lifestyle media.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "usweekly", "title": "Us Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "usweekly", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "andy", "title": "Andy Cohen", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8022, "drivers": [ "G01", "A02", "G03", "M01", "J02" ] }, { "handle": "justjared", "title": "Just Jared", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7977, "drivers": [ "G01", "A02", "G03", "I01", "H04" ] }, { "handle": "peoplestyle", "title": "PeopleStyle", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7962, "drivers": [ "G01", "A02", "G03", "I01", "H04" ] }, { "handle": "marieclaire", "title": "Marie Claire", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7961, "drivers": [ "G01", "A02", "G03", "I01", "J02" ] }, { "handle": "ew", "title": "Entertainment Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7924, "drivers": [ "G01", "A02", "G03", "I01", "H04" ] }, { "handle": "marthastewart", "title": "Martha Stewart", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.7922, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "allure_magazine", "title": "Allure", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.787, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "instyle", "title": "InStyle", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.783, "drivers": [ "G01", "A02", "G03", "I01", "J02" ] }, { "handle": "bloomingdales", "title": "Bloomingdale's", "category": "Brands", "subcategory": "Department Stores", "similarity": 0.7787, "drivers": [ "G01", "A02", "G03", "I01", "J02" ] }, { "handle": "cnnent", "title": "CNN Entertainment", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7774, "drivers": [ "A02", "G01", "G03", "I01", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: