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Vanderpump Rules

Marketing Channels
TV Shows
Playground →Docs

The two strongest pulls in Vanderpump Rules' similarity data sit almost side by side: Sur Restaurant at 0.86 and PUMP RULES at 0.85 — the show's own physical and spinoff counterparts — before the scores drop nearly 15 points to Below Deck at 0.70. That gap defines the two-peak structure: a tight inner cluster anchored in the show's immediate world, and a looser outer ring of genuinely mixed neighbors.

The outer ring is where the shape gets interesting. Reality TV Stars Tamra Judge (0.67) and Jacqueline Laurita (0.65) fit the expected Bravo-adjacent pattern, but two Comedians — Joe Rogan at 0.66 and Dane Cook at 0.65 — rank higher or equal to them. Conservative Review, a News Publisher, lands at 0.65 as well, sitting between the two comedians. Rounding out the ten are Michael Bublé (Musicians and Bands, 0.65) and Gina Carano (Actors, 0.64). Only two of the ten neighbors share Vanderpump Rules' own TV Shows subcategory, meaning the audience shape is defined less by reality TV peers than by a cross-kind mix of comedians, reality personalities, and right-leaning media figures.

The overall picture is an audience that clusters tightly around the show's own franchise but fans out into a surprisingly heterogeneous neighborhood beyond it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "vanderpumprules", "title": "Vanderpump Rules", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "vanderpumprules", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "surrestaurant", "title": "Sur Restaurant", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.8558, "drivers": [ "N03", "F04", "H04", "E02", "Q02" ] }, { "handle": "pumprules", "title": "PUMP RULES", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8524, "drivers": [ "F04", "H04", "E02", "A06", "K02" ] }, { "handle": "belowdeck", "title": "Below Deck", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7035, "drivers": [ "N03", "E02", "F04", "Q08", "P03" ] }, { "handle": "tamrajudgeoc", "title": "Tamra Judge", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.6727, "drivers": [ "H04", "P03", "E02", "A06", "Q01" ] }, { "handle": "joerogan", "title": "Joe Rogan", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6608, "drivers": [ "E02", "N03", "Q02", "A06", "Q01" ] }, { "handle": "cr", "title": "Conservative Review", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6548, "drivers": [ "N03", "K02", "F04", "Q01", "H04" ] }, { "handle": "danecook", "title": "Dane Cook", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6515, "drivers": [ "N03", "E02", "H04", "Q02", "F04" ] }, { "handle": "jaclaurita", "title": "Jacqueline Laurita", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.6507, "drivers": [ "N03", "H04", "A06", "Q02", "K02" ] }, { "handle": "michaelbuble", "title": "Michael Bublé", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.6496, "drivers": [ "F04", "A06", "E02", "Q08", "Q02" ] }, { "handle": "ginacarano", "title": "Gina Carano", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6438, "drivers": [ "N03", "H04", "E02", "Q02", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: