Variety Audience Graph • Social Signal

Variety's ten nearest neighbors span five different subcategories, with no single kind dominating — the defining feature of a flat audience shape where scores compress into a narrow band from 0.99 to 0.96.

The closest neighbor is The Hollywood Reporter at 0.99, the one other magazine in the top 10. From there, the set fans out quickly across subcategories: entertainment-industry websites Deadline Hollywood (0.99), IndieWire (0.97), and TheWrap (0.96) form a cluster of trade and indie-film coverage; VICE (0.97) as a news publisher sits nearby. Beyond media, the top 10 includes Sundance Film Festival (0.97) and IFC Films (0.96) as film-world institutions, The Black List (0.96) as a TV show, director David Lynch (0.96), and Guggenheim Museum (0.96) as an education organization. The cross-kind reach — from trade websites to a film festival to a museum to a director — signals an audience shaped by the entertainment industry and arts culture broadly, not by any single media format.

The flat distribution across these five subcategories suggests Variety's audience is defined less by loyalty to a particular media type than by a consistent orientation toward film, television, and the arts.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/variety

{ "handle": "variety", "title": "Variety", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "variety", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9903, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "deadline", "title": "Deadline Hollywood", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9868, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] }, { "handle": "sundancefest", "title": "Sundance Film Festival", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9744, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "indiewire", "title": "IndieWire", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9716, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9705, "drivers": [ "I01", "A02", "G03", "G01", "E06" ] }, { "handle": "theblcklst", "title": "The Black List", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9635, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "ifcfilms", "title": "IFC Films", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9624, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "thewrap", "title": "TheWrap", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9622, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] }, { "handle": "david_lynch", "title": "David Lynch", "category": "Celebrities and Influencers", "subcategory": "Directors", "similarity": 0.9621, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "guggenheim", "title": "Guggenheim Museum", "category": "Organizations", "subcategory": "Education", "similarity": 0.9617, "drivers": [ "A02", "I01", "G03", "G01", "Q01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/variety

Variety

Nearest neighbors by audience shape

Raw data