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Varney & Co.

Marketing Channels
TV Shows
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The top 10 neighbors for Varney & Co. are TV personalities, journalists, and politicians — not other TV shows. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape.

The scores span a tight band from 0.94 to 0.97, consistent with the flat shape classification: no single neighbor dominates, and the differences between positions are small. Neil Cavuto sits at the top (0.97), followed closely by Judge Napolitano (0.95), Monica Crowley (0.95), and Greta Van Susteren (0.95). Five of the ten neighbors are TV personalities, two — Martha MacCallum and Bill Hemmer — are journalists, and three are politicians: Brad Parscale (0.95), Corey R. Lewandowski (0.94), and Newt Gingrich (0.94). No other TV show appears among the top 10 neighbors.

The mix of on-air personalities and political figures — rather than fellow programs — suggests the audience's shape is defined more by the individual voices it follows than by the format of the content itself.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "varneyco", "title": "Varney & Co.", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "varneyco", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "teamcavuto", "title": "Neil Cavuto", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9666, "drivers": [ "K02", "J02", "J05", "P03", "K01" ] }, { "handle": "judgenap", "title": "Judge Napolitano", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9533, "drivers": [ "K02", "J02", "K01", "J05", "P03" ] }, { "handle": "parscale", "title": "Brad Parscale", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9503, "drivers": [ "K02", "J02", "K01", "J05", "P03" ] }, { "handle": "monicacrowley", "title": "Monica Crowley", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9485, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "greta", "title": "Greta Van Susteren", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9453, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "ericbolling", "title": "Eric Bolling", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9426, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "marthamaccallum", "title": "Martha MacCallum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.941, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] }, { "handle": "billhemmer", "title": "Bill Hemmer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9407, "drivers": [ "K02", "J02", "K01", "P03", "J05" ] }, { "handle": "clewandowski_", "title": "Corey R. Lewandowski", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9403, "drivers": [ "K02", "J02", "K01", "J05", "P03" ] }, { "handle": "newtgingrich", "title": "Newt Gingrich", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9394, "drivers": [ "K02", "J02", "J05", "K01", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: